Press

We’re not in it for the buzz.
But we’re not not in it for the buzz.

Oatly Used Many Strategies to Succeed in the U.S., but a Marketing Department Wasn’t One of Them

Quote from Charlie Hopper

Press / June 17, 2019

Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer

Article by Tom Denari

Press / May 29, 2019

8 Forbidden Food Marketing Ideas

Article by Charlie Hopper

Press / May 6, 2019

Y&L Wins Three Clients Across Categories

Press / February 25, 2019

Social Media Acceptance

Article by Charlie Hopper

Press / February 18, 2019

This Year’s Super Bowl Ads Are Reaching Out to Women More Than Ever

Quote from Tom Denari

Press / February 3, 2019

People Struggle to Talk About Insurance in New IFBI Campaign

Press / January 25, 2019

Your Favorite Super Bowl Ads Ever, in 53 Words or Less

Quote from Carolyn Hadlock

Press / January 21, 2019

18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

Quote from Carolyn Hadlock

Press / January 11, 2019

Myths For Sale

Column by Charlie Hopper

Press / January 2, 2019

The 50 Best Places to Work in 2018

Press / November 1, 2018

Brands—Even Those in "Boring" Industries—Can Use Humor in Their Marketing

Article by Tom Denari

Press / October 18, 2018

Luxury Intersects with Concrete Artisanship

Press / October 17, 2018

These Artists and Designers Transformed Goodwill Clothing Into High Fashion

Press / September 10, 2018

Goodwill Partnered with Pattern Magazine to Unlock Sartorial Creativity

Press / August 29, 2018

Young & Laramore Launches New Campaign For Trane

Press / May 30, 2018

Working with Creatives

Column by Charlie Hopper

Press / April 26, 2018

Upland Hopsynth Wins No. 4 Best Beer Label

Readers' Choice Travel Awards

Press / March 28, 2018

Y&L Launches "Better Problems" Campaign for American Standard

Press / January 22, 2018

“Dilly Dilly” Means “Go for It”: How Ad Testing Actually Risks Doing Something Great

Article by Tom Denari

Press / January 22, 2018

Y&L launches new "Better Problems" campaign for American Standard

Press / January 19, 2018

Give It a Minute

Column by Charlie Hopper

Press / January 8, 2018

Upland Sours Wins Gold

Advertising Annual

Press / January 1, 2018

Elevate Design Collective Wins Silver

Advertising Annual

Press / January 1, 2018

Y&L Unveils “Born from Bulldozers” Campaign for CAT Footwear

Press / December 7, 2017

The First Embodiment of Newfields’ Brand Promise

Press / November 27, 2017

Speedway is Newest National Account for Y&L

Press / November 18, 2017

Best Places To Work 2017

Press / November 13, 2017

The 100 Best Places to Work in 2017

Press / November 7, 2017

EchoPoint Media Renews Strategic Measurement Agreement With Nielsen

Press / November 1, 2017

“You Need to Have a Reputation That’s Bigger than Your Geography”

Interview with Carolyn Hadlock

Press / October 23, 2017

Fry-Vertising

Column by Charlie Hopper

Press / September 20, 2017

Newfields Is New Destination For Art and Nature

Press / August 18, 2017

Y&L Unveils Newfields Logo

Press / August 17, 2017

Y&L Unveils Two New Campaigns for Louisville Slugger

Press / August 9, 2017

Your Name Where?

Column by Charlie Hopper

Press / July 28, 2017

Y&L Launches First Campaign for Trane

Press / July 27, 2017

Y&L Helps Hillman Launch High & Mighty Brand

Press / May 10, 2017

How HelloFresh, Blue Apron and Martha & Marley Spoon Try to Stand out in a Crowded Meal-Kit Market

Quote from Charlie Hopper

Press / May 2, 2017

“There are a million highs and lows in this crazy business.”

Interview with Carolyn Hadlock

Press / April 11, 2017

Pepsi Pulls Kendall Jenner Ad After Social Media Backlash

Quote from Charlie Hopper

Press / April 5, 2017

Are You Mistakenly Trusting Consumers?

Article by Tom Denari

Press / March 31, 2017

Finding Sunshine in the Sunshine

Article by Carolyn Hadlock

Press / March 7, 2017

CAT Footwear Names Y&L as AOR

Press / March 3, 2017

How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever

Quote from Charlie Hopper

Press / February 28, 2017

The Collaborative Economy: Why a Multi-Brand Approach Will Win in Today’s Ad Landscape

Article by Carolyn Hadlock

Press / February 24, 2017

Blending Out

Article by Charlie Hopper

Press / January 31, 2017

Upland Brewing’s World-Class Sours Get An Update

Press / December 7, 2016

Upland Brewing Promotes Sour Ales With “Blended Works Of Art”

Press / December 2, 2016

Refreshing an Indiana Beer Brand’s Historic Roots

Press / December 1, 2016

Best Places to Work 2016

Y&L Top 100 in Nation

Press / November 16, 2016

The Best Places to Work: 2016

Y&L at #15 in USA

Press / November 15, 2016

Pet Supplies Plus Campaign Is "Minus The Hassle”

Press / November 2, 2016

Advertising Annual Jurors

Profile of Carolyn Hadlock

Press / October 28, 2016

The Death of the Anthem Ad

Article by Charlie Hopper

Press / October 20, 2016

Y&L Refreshes Champagne Velvet Beer Brand

Press / October 14, 2016

New To The Marketing Menu: Brand Cafés

Quote from Charlie Hopper

Press / September 19, 2016

Graphis Design Annual Merit Award Winner: Champagne Velvet Packaging

Press / August 30, 2016

Graphis Design Annual Merit Award Winner: High & Mighty Logo

Press / August 30, 2016

Graphis Design Annual Merit Award Winner: Champagne Velvet Branding

Press / August 30, 2016

Knock Knock: Schlage Showcases Its Door Hardware

Press / August 23, 2016

“We think of creative as a mindset, not a department.”

Interview with Carolyn Hadlock

Press / July 27, 2016

Try to Block Out What Your Boss Might Think

Article by Tom Denari

Press / July 12, 2016

What an Attachment to Trump Can Teach Us About Consumers

Article by Tom Denari

Press / May 16, 2016

Don't Improve Your Product – Improve Your Brand, Instead

Article by Tom Denari

Press / May 6, 2016

May 2016 Creative Works Winners

Quote from Carolyn Hadlock

Press / May 5, 2016

Champagne Velvet’s Packaging Receives Sparkling Update

Press / April 8, 2016

Favorite Marketing Moments from 2001: BMW Debuts Film Series “The Hire”

Interview with Carolyn Hadlock

Press / March 31, 2016

The Hillman Group Names Y&L Its Lead Creative and Strategic Agency

Press / March 29, 2016

5 Questions with Restaurant Marketing Expert Charlie Hopper

Interview with Charlie Hopper

Press / March 10, 2016

Y&L Uses Books to Build Appetite for Its Services

Interview with Tom Denari

Press / March 4, 2016

Women in Business Q&A

Interview with Carolyn Hadlock

Press / February 3, 2016

Here Are All The Super Bowl 50 Ads You Should Watch Again

Press / February 18, 2016

Y&L Gets Lucky for Indiana Farm Bureau Insurance

Press / February 5, 2016

Y&L Scoops Up Pet Supplies Plus

Press / February 2, 2016

Why We Watch the Super Bowl

Article by Tom Denari

Press / February 2, 2016

Pet Supplies Plus Chooses an Agency to Help It Expand Amid Fierce Competition

Press / February 1, 2016

All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

Quote from Charlie Hopper

Press / January 15, 2016

Is Something Fishy Going on with the Chipotle E.Coli Scare?

Quote from Charlie Hopper

Press / January 11, 2016

Brand Overhaul

Article by Charlie Hopper

Press / January 5, 2016

How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

Quote from Charlie Hopper

Press / December 7, 2015

The Creative Ways Brands and Agencies Have Thanked Each Other This Year

Quote from Bryan Judkins

Press / November 25, 2015

Four Ways the Ad World Can Move Past the Gender Problem

Article by Carolyn Hadlock

Press / November 11, 2015

The Best Places to Work: 2015

Spotlight on Y&L

Press / November 1, 2015

“We Created This Madness:” Agencies Take Some Blame for Ad Blocking

Quote from Carolyn Hadlock

Press / October 29, 2015

Why Do Puns Make People Groan?

Quotes from Charlie Hopper

Press / July 10, 2015

Y&L Wants to “Uneducate” You About East Africa

Press / April 17, 2015

Marketers: Stop Asking Consumers “Why?”

Article by Tom Denari

Press / April 15, 2015

How Starving Artists, Students and Strivers Made Cup Noodles Great

Quote from Charlie Hopper

Press / March 30, 2015

Raising a Creative Community

Article by Carolyn Hadlock

Press / March 23, 2015

IFBI Wants You to Stop Knocking on Wood This Super Bowl

Press / January 30, 2015

Super Bowl XLIX: The Ads of 2015

Press / January 30, 2015

Y&L Rebrands Kelty Outdoor Gear

Press / December 18, 2014

Upland Brewing Collaborates with Y&L

Press / December 14, 2014

2014 Best Places to Work

Spotlight on Y&L

Press / November 17, 2014

Negative Ads Might Just Be Positive for Your Brand

Column by Tom Denari

Press / November 4, 2014

When People “Buy” For The “Wrong” Reason

Article by Tom Denari

Press / October 22, 2014

Y&L Launches “The Keyless Era” for Schlage

Press / September 16, 2014

A Despondent Doormat Ponders a Life Without Keys in this New Campaign

Press / September 12, 2014

Becoming Culture

Article by Carolyn Hadlock

Press / September 11, 2014

Y&L Brings Lacrosse to Your Mobile with Shootout 2

Press / August 18, 2014

Brine Incorporates More Venues, 3D Graphics into Shootout App Sequel

Quote from Bryan Judkins

Press / August 18, 2014

Brizo Faucet Speaks The Language Of Fashion

Press / August 14, 2014

Vintage Fashion Features in New Brizo Campaign

Press / August 14, 2014

7 Brands That Redesigned Their Logos the Right Way

Quote from Carolyn Hadlock

Press / June 26, 2014

Why Being Hated Isn't the Worst Thing for Your Brand

Guest Column by Tom Denari

Press / June 2, 2014

Upland Tap Handles Win Silver

Design Annual

Press / June 1, 2014

Graphis Design Annual Merit Award Winner: Upland Brewing Co. 24 Pack

Press / June 1, 2014

Book of the Month: Selling Eating by Charlie Hopper

Press / May 20, 2014

How Did You Get Where You Are Today?

Interview with Carolyn Hadlock

Press / May 7, 2014

Y&L Unveils New Logo and Packaging for Upland Brewing Co.

Press / April 15, 2014

Capturing the Quality, Culture and Spirit That Make Upland

Press / April 10, 2014

An Incredible Facelift for Bloomington’s Upland Brewing Co.

Upland Brewery Re-branding Spotlight

Press / April 9, 2014

Taco Bell Breakfast a Serious Threat to McDonald’s

Quote from Charlie Hopper

Press / April 1, 2014

What problem does your restaurant solve?

Article by Charlie Hopper

Press / March 4, 2014

Three Days in Tuscon, 24 Hours Later

Article by Carolyn Hadlock

Press / February 27, 2014

Mentoring and Guidance Should Span an Entire Career

Article by Carolyn Hadlock

Press / February 17, 2014

Celebrate Elvis Presley’s Birthday with a Sandwich Fit for a King

Quote from Charlie Hopper

Press / January 8, 2014

How Marketing Will Change In 2014: The Creative Forecast

Quote from Carolyn Hadlock

Press / January 6, 2014

Eight Lessons CMOs Can Learn From an Idiot … Like Ron Burgundy

Column by Tom Denari

Press / December 27, 2013

Six Things You Didn't Know About Y&L's Carolyn Hadlock

Interview with Carolyn Hadlock

Press / November 1, 2013

What Doesn't Your Brand Stand For?

Column by Tom Denari

Press / October 15, 2013

Home Depot Tackles Mobile Gaming to Score Sales

Quote from Tom Denari

Press / October 1, 2013

15 Favorite Agency Watering Holes Around The Country

Quote from Carolyn Hadlock

Press / September 23, 2013

Ingersoll-Rand Selects Y&L to Handle Launch of Its New Company, Allegion

Press / September 18, 2013

The United States of Ad Agencies

Press / September 16, 2013

Y&L Rebrands Unique Gift Shop

Press / June 20, 2013

How Healthy Is Your Twitter, If You Don’t Mind Me Asking?

Column by Charlie Hopper

Press / June 4, 2013

Schlage Says “Strong Has A Name”

Press / May 30, 2013

Do You Really Know What It’s Like to Join Your Own Shop?

Column by Tom Denari

Press / May 3, 2013

Scotts Asks, “What Will The Neighbors Think?”

Press / May 2, 2013

20 Agency Folks Describe Their Alternative-Career Fantasies

Quote from Carolyn Hadlock

Press / May 1, 2013

Nobody Really Cares About Your Brand

Column by Tom Denari

Press / March 21, 2013

Now, He’s Delicately Placing The Gouda

Quote from Charlie Hopper

Press / February 21, 2013

Are You Using Groupon, or Vice Versa?

Column by Charlie Hopper

Press / February 21, 2013

Y&L & Farm Bureau Utilise Super Bowl

Press / February 1, 2013

Amid Sunday's Chips and Beer, What a Marketer Could Learn

Column by Tom Denari

Press / February 1, 2013

IFBI Kicks Off Campaign During the Super Bowl

Press / January 30, 2013

The Best Holiday Ads of All Time

Quote from Carolyn Hadlock

Press / December 21, 2012

World's Coolest Offices: Y&L

Press / December 20, 2012

Christmas 2012 Trends

Quote from Tom Denari

Press / December 12, 2012

The Facts Won't Decide the Presidency

Column by Tom Denari

Press / October 30, 2012

Samsung-Apple Fight Moves to Marketing

Quote from Tom Denari

Press / September 18, 2012

Goodwill Puts The Useful to Use

Press / August 22, 2012

Ad Agency Goes Back to School

Press / August 17, 2012

Guy Gets Locked in House For Six Days to Promote Schlage

Press / July 31, 2012

New Balance's Brine Takes a Swing At Mobile Lacrosse Game

Press / May 31, 2012

Characters Welcome to Cut a Rug (or Clean One)

Press / April 10, 2010

Graphis Advertising Annual 2009 Gold Winner - Ugly Mug Coffee

Press / December 1, 2009

Graphis Design Annual 2009 Platinum Winner - Ugly Mug Packaging

Press / December 1, 2009

Graphis Competitions 2009 - Ugly Mug Branding

Press / December 1, 2009

Ugly Mug Coffee print campaign

Press / March 28, 2008

Ugly Mug Coffee

Press / February 26, 2008

Small Coffee Roaster Gets ‘Ugly’ to Gain Recognition

Press / February 25, 2008