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How HelloFresh, Blue Apron and Martha & Marley Spoon Try to Stand out in a Crowded Meal-Kit Market

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“There are a million highs and lows in this crazy business.”

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Pepsi Pulls Kendall Jenner Ad After Social Media Backlash

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Are You Mistakenly Trusting Consumers?

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Finding Sunshine in the Sunshine

The One Club Publisher Masthead

CAT Footwear Names Y&L as AOR

Adweek Publisher Masthead

How a Rogue McDonald’s Franchisee Invented the Big Mac and Changed Fast Food Forever

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The Collaborative Economy: Why a Multi-Brand Approach Will Win in Today’s Ad Landscape

Huffington Post Publisher Masthead

Blending Out

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Upland Brewing’s World-Class Sours Get An Update

Oh Beautiful Beer Publisher Masthead

Upland Brewing Promotes Sour Ales With “Blended Works Of Art”

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Refreshing an Indiana Beer Brand’s Historic Roots

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Best Places to Work 2016

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The Best Places to Work: 2016

Outside Mag Publisher Masthead

Pet Supplies Plus Campaign Is "Minus The Hassle”

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Advertising Annual Jurors

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The Death of the Anthem Ad

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Y&L Refreshes Champagne Velvet Beer Brand

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Experiment! As Long As It Tells Well, It May Not Matter If It Sells Well

Charlie Hopper

Principal, Writer

New To The Marketing Menu: Brand Cafés

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Graphis Design Annual Merit Award Winner: Champagne Velvet Packaging

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