Y&L and our media company, EchoPoint Media, will be managing Papa John’s Advertising Cooperatives for the Indianapolis and Terre Haute DMAs—responsible for media planning and buying, sales promotion, CRM management, social media, partnerships and sponsorships.
Sharpening and refining the personality and public face of one of the Midwest’s oldest breweries: strategy, research, identity, media planning, brand action, print, packaging, tap heads, ephemera, digital and social media
Re-energizing a familiar name in a crowded, low-interest category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, specialty collateral, digital, website and social media
Carving out space for a new brand to not only enter a cluttered category, but climb to the top of it: strategy, research, branding/identity, product launch, packaging, website design and digital content
Generating excitement (and contributions) for an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda: strategy, research, brand action, print, video, digital, social media, and website