Two legends meet.

All Hail

There’s a new Warrior on the field.

Paul Rabil, a legend in the world of lacrosse. From helping Team USA win the gold medal in the World Games to breaking the all-time Major League Lacrosse record for career goals. To rivals, he’s the one to beat. And to fans, he’s a hero.

So when Rabil teamed up with Warrior—a line of lacrosse equipment owned by New Balance—they wanted to shout the news from the rooftops. We helped them do just that with a pair of powerful ads, designed to leverage the endorsement while building anticipation for their newly minted Rabil Collection.