Two legends meet.

Campaign
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All Hail

There’s a new Warrior on the field.

Paul Rabil, a legend in the world of lacrosse. From helping Team USA win the gold medal in the World Games to breaking the all-time Major League Lacrosse record for career goals. To rivals, he’s the one to beat. And to fans, he’s a hero.

So when Rabil teamed up with Warrior—a line of lacrosse equipment owned by New Balance—they wanted to shout the news from the rooftops. We helped them do just that with a pair of powerful ads, designed to leverage the endorsement while building anticipation for their newly minted Rabil Collection.

Video

“Unstoppable”

0:30

“Explosive”

0:30