The only constant is change.
Walker’s been in the business of change since 1940.
Their founder was a pioneer in the early days of consumer research. And Walker’s been evolving ever since—becoming an industry leader in experience management. They help their clients gather data to understand customers and employees, then use that data to make things better for everyone. But they needed a brand refresh to reflect their modern, tech-driven approach.
So we helped Walker articulate their brand with a new logo, visual identity, website and tagline: “Making change make sense.” An energizing color palette speaks to the idea of forward momentum, while a new photo library shows the human side of tech. It’s more than a new look and feel. It’s a new way to show what they do best: turn data into insights, and insights into action.
Identity
Solving the right problem.
Walker’s well-known, but their old website was built for top-of-funnel discovery. In other words, it was solving a problem they didn’t have. We rebuilt it to focus on the middle of the funnel: converting prospects into clients.
Photography
Swag
Social
walkerAbout 85 years ago, Dorothy “Tommie” Walker knocked on a door and started conducting surveys. Her spirit inspired the Walker employees who followed to keep their curiosity through generations of change. Since then, we’ve evolved to keep moving forward, but we’ve always kept the same promises: excellent service, technical expertise and a commitment to making change make sense. So, really, our new brand identity isn’t all that new. It’s just another expression of who we’ve always been.
walkerFresh. Smart. Grounded. Flexible. These are, and always have been, core to who we are. Now, they’re the guiding forces for our new visual identity. We’re excited to debut Walker’s new look, which includes an updated logo, a fresh, bright palette, bold new typography and more. Get to know it better at our revamped website: walkerxm.com
walkerAt Walker, we’re scholars of change. We push our clients—and ourselves—to change every day because we know that it leads to better experiences, better business performance, better outcomes. So rather than run from change, we embrace it. We focus on turning data into direction, greasing the wheels and getting everybody on board. So we’ve created a new tagline to match our ethos: Making change make sense.