Dropping the remix.

Nothing beats real, hand-dipped ice cream.

And nobody knows that better than United Dairy Farmers. They’re beloved across Ohio for their made-to-order cones, sundaes and malts. So when they added a new blended treat to their menu, they did it right. The new UDF Ice Cream Quakes use real ice cream and name-brand mix-ins like Oreos and M&Ms.

To announce the debut, we built a campaign that showcased Ice Cream Quakes in all their glory. Thick swirls. Big chunks. Texture the other guys just can’t mimic. Meanwhile, headlines like “a new way to ice cream” act as a subtle dig to competitors who legally have to call their products “frozen dairy treats.” Because you can’t top real. But now, you can mix it.