Nobody cleans better than Steemer.

Most people don’t get all that excited about carpet cleaning.

That is, most people other than our Stanley Steemer spokesman. You see, our client asked us to increase sales without blowing up their media budget. And to do that, we knew we needed a memorable campaign that could make an impression without costing a fortune.

Enter the Steemer guy. He’s dedicated. He’s knowledgeable. And he’s so passionate about carpet cleaning he might get you excited, too. With just the right touch of humor, the campaign managed to engage consumers in what’s usually a low-interest category. And most importantly, it scored double-digit sales gains without increasing media spend.