Gifts with gab.

You won’t find boring gifts at Silver in the City.

But you will find houseplants, festive socks, local art, and enamel pins featuring likenesses of Ruth Bader Ginsburg and Bob Ross. In short, you’ll always find something that makes you go “Hey! That’s perfect for ____.”

So when Silver in the City asked us for a campaign that showcased their inventory, we knew it needed to reflect this gift shop’s eccentric-but-endearing personality. We did just that with a series of ads highlighting items you’re unlikely to find elsewhere, plus gift bags that serve as walking billboards—and make everybody wonder what’s inside.