Client
Rust-Oleum

Number one now. Number one tomorrow.

Rust-Oleum is the first brand most people reach for when they start a new project. It’s not hard to figure out why. Their quality is unrivaled. Their selection is vast. They’ve always got the right supplies for the job. But to stay the industry leader, Rust-Oleum has to stay relevant and top-of-mind.

That’s where Y&L comes in. Our work speaks directly to DIYers, instilling confidence in Rust-Oleum’s products—and in their own abilities. And we’re defending the brand’s position by making them the obvious right choice. Because whether you’re refinishing your garage floor or adding a pop of color, Rust-Oleum has supplies you can trust to get the results you want.

Campaigns