Goliaths were made
to be toppled.

Campaign
/
Minus the Hassle

Smaller footprint, lower stress.

Pet Supplies Plus stores are smaller than the Big Box guys—and they prefer it that way. Because while the PetGoliaths of the world might like their cavernous ceilings, crowded aisles and long lines, customers don’t. Turns out, all that extra stuff just translates to extra time in the store.

Our “Minus the Hassle” campaign illustrates that point in the furriest way possible. With the help of a few talented Canine Demonstration Artists, we showed shoppers that the best thing about Pet Supplies Plus is all the stuff it doesn’t have.

TV

“Big Box vs. Small Box”

0:30

“Waiting”

0:30

Social Content

“Oversized is Overrated”

0:15

“Less Searching. More Shopping.”

0:15

In-Store