Best on the court. Best on the web.
Homepage
A site worthy of
a champion.
Paddletek’s always had the best paddles in the game. They just needed to look like it. Their new site brings our rebrand to life. Every page brims with confidence and athletic prowess, highlighting their lineup and making for a better overall shopping experience.
Lineup
Solving the Goldilocks dilemma.
Paddletek has a model tailored to every style of play. But their old site made it hard for players to find their best fit. So we sorted their lineup by playing attributes. Now, everybody can find their just-right paddle.
A reason to brag.
What’s better than the best paddle technology? The best paddle technology in your favorite colors. We built the sport’s first paddle customizer. Players can choose their colors, add their own message and stand out on the court.
Ecommerce
Filling carts faster.
A good ecommerce experience is all about reducing friction. So we eliminated steps in the purchase process with Shopify’s quick add-to-cart feature. We even integrated the customizer, encouraging more players to upgrade.
Apparel and Gear
It’s not just a game.
It’s a lifestyle.
On Paddletek’s old site, apparel and gear were something of an afterthought. We revitalized their offerings with more dynamic lifestyle photography—highlighting the merch so players can proudly display their brand loyalty.
Digital Strategy
Even more touchpoints.
We extended the digital experience with automated emails and retargeting. Tailored specifically to shoppers’ interests and past purchases, these additional touchpoints helped the brand build more connections and turn abandoned carts into completed sales.
Team Paddletek
In good company.
It’s no coincidence that the best players in the game choose to compete with Paddletek. So we built a page showcasing the sport’s leading pros—and their allegiance to the brand.