Wear what you love.

What fits you matters more than what fits in.

With its just-right fit and oh-so-comfy soles, the Jungle Moc has been a cult classic for decades. But Merrell wanted to expand that cult following and reach a younger audience. To do that, we needed to address the elephant in the room: the stigma that comes with wearing comfortable shoes.

So we built a lively campaign that celebrates wearing whatever the heck you want to. Bold headlines champion confidence, while fashion-forward photography proves that you can style the Jungle Moc any way you like—and yes, you can pull it off. Because when you feel good, you look good. Even if you don’t look like everyone else.