Wear what you love.
Campaign
/
Make
Your
Way
What fits you matters more than what fits in.
With its just-right fit and oh-so-comfy soles, the Jungle Moc has been a cult classic for decades. But Merrell wanted to expand that cult following and reach a younger audience. To do that, we needed to address the elephant in the room: the stigma that comes with wearing comfortable shoes.
So we built a lively campaign that celebrates wearing whatever the heck you want to. Bold headlines champion confidence, while fashion-forward photography proves that you can style the Jungle Moc any way you like—and yes, you can pull it off. Because when you feel good, you look good. Even if you don’t look like everyone else.
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Be your unapologetic self. #MakeYourWay with the mix-and-matchable style of the Jungle Moc.
Follow your own footsteps. #MakeYourWay with the go-all-day comfort of the Jungle Moc.
The best way to be yourself is fearlessly. #MakeYourWay with the wear-anywhere Jungle Moc.
Confidence looks good on you. #MakeYourWay with the take-on-the-world stride of the Jungle Moc.
You do you in any hue. #MakeYourWay with your favorite shade of Jungle Moc.
For the love of wearing what you love. #MakeYourWay with the ultra-comfortable Jungle Moc.
Wear what fits you, not what fits in. #MakeYourWay with just-right comfort of the Jungle Moc.