Humans vs. hold times.

Campaign
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Real People Are Better

Most of the time, navigating insurance is a huge headache.

Long waits. Hold music. Questions, questions, and more questions. But Indiana Farm Bureau Insurance has a groundbreaking, state-of-the art solution: actual human beings. Your dedicated agent knows your name, understands your needs, and won’t pass you off to another department every time you call. 

Our “Let’s Insurance Together” campaign shows the difference between them and their competitors—pitting the impersonal treatment you get from most insurers against Indiana Farm Bureau Insurance’s relational approach. The better choice is obvious. Because as it turns out: humans like other humans.

Video

“Barberswap”

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“1-800-MOM”

:45

Social Heroes

“Shampoo Buffering”
“Direct Your Call”
“Mom Hours”

Social

Radio

“Hold Music”
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“Dance Jam”
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OOH

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