’Shmallow goes Swiss.
Campaign
/
Swiss
Miss
’Shmallow
Peanut butter and jelly. Cookies and milk. Fine spirits and good company.
Some pairings are just meant to be. So when Hotel Tango launched ‘Shmallow—the original toasted marshmallow whiskey—we couldn’t help but wonder: Wouldn’t this go great with cocoa? Thus was born Swiss Miss ‘Shmallow.
We worked with both iconic brands to make the collaboration a reality. Then we helped launch it, designing a label that pairs Hotel Tango’s cat mascot with the Swiss Miss herself. The result is a bottle of toasted marshmallow and cocoa-infused bourbon that looks as good as it tastes.
Packaging
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