Distilled with Pride.
Designed with joy.

For Hotel Tango, raising a glass in good company has always meant welcoming everyone.

A longtime sponsor and partner of Indy Pride, the veteran-owned distillery celebrates every June with a special edition supporting the LGBTQIA+ community. This year, it’s their new ‘Shmallow vodka. For every bottle sold, $1 goes to the Modern Military Associate of America, the nation's largest organization of LGBTQIA+ service members, veterans and their families. And we got the privilege of helping them launch it.

We wanted to express the joy of Pride month in a fresh way, so we collaborated with New York-based artist Meg Lewis. They brought their signature whimsical style to the label with colorful jelly graphics. And we loved ‘em so much we made some extra swag, like tees, tanks, and bags. The playful designs capture the spirit of Pride in a way that feels true to Hotel Tango, the artist and the LGBTQIA+ community.