How to frustrate copycats.

Campaign
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Be Unimitateable

Everybody wants to be different. That’s what makes us all the same.

Seems like everyone is trying to create a look, a personal style, a statement that belongs to them and nobody else—well, that just happens to be a perfect fit: unique fashion ensembles are exactly what Goodwill can provide. For very little investment.

We’re bringing this idea to life with actual Goodwill finds, combined and accessorized into overall looks. Then we’re spreading the images throughout social media and digital platforms (where those who seek one-of-a-kind fashion often hang out), delivering the message a dozen different ways: Goodwill fashion is “in,” inexpensive, and every store is always getting more “in.”

Video

“Unimitatable”

:30

“Frustrate Copycats”

:15

In-Store

Placeholder Image Frustrate copycats frustrate print
Placeholder Image Frustrate copycats finders keepers print
Placeholder Image Frustrate copycats un imitate able print
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