Stick to your strengths.

Campaign
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You’re Good at You

We’ve all got our own specialties.

Whether it’s giving directions, making playlists or getting the exact right cereal-to-milk ratio in the bowl, everybody’s good at something. But most people don’t feel too savvy when it comes to insurance. We used that insight to help Indiana Farm Bureau Insurance reassure customers—and attract new ones.

Our message was simple. It’s okay if you’re not good at insurance stuff. Because Indiana Farm Bureau Insurance is really, really good at it. And when your Indiana Farm Bureau Insurance agent is taking care of your insurance, you can get back to what you’re good at: being you.

TV

“Skydiving”

(:30)

“Who Are You Talking To?”

(:15)

“So, This is Where You Work?”

(:15)

“All Right, We’re Next”

(:15)

“Bait & Tackle”

(:30)

“Bake Sale”

(:30)

Print

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