We’ll do the hard part.

Everybody’s good at something.

Whether it’s planning parties, making playlists or getting the exact right cereal-to-milk ratio in the bowl, we’ve all got our own specialties. But when disaster strikes, most people don’t feel too savvy about insurance. We used that insight to help Farm Bureau insurance reassure customers—and attract new ones.

Anchored by a Super Bowl spot, our campaign played out across TV, digital, print, radio and streaming services. The message was simple: It’s okay if you’re not good at insurance. Because your Farm Bureau agent is. They’ll take care of the hard part, so you can get back to literally anything else.