Six brands are better
than one.
Campaign
/
Soho
Loft
Get everybody in the room. Then design that room.
Accent pieces don’t always get the attention they deserve. So Y&L recruited powerhouse designers from six leading accent brands—Schlage®, Delta®, Formica®, Hunter®, JELD-WEN® and KitchenAid®—to change that.
Together, they formed the ELEVATE Design Collective. For their first project, they capitalized on the buzz of New York Design Week by collaborating on a chic SoHo loft during the event. Accents took center stage in the space—and in the news. As home and lifestyle outlets covered the collaboration, accent pieces rose to the forefront of the design conversation.
Video
“Teaser”
1:36
“Brand Video”
6:30
“Reveal”
3:00
Digital
Social
elevatedesigncollectiveEven when you're not aware of it, design is impacting your experiences. But, as a designer, you're always aware. Right? #ElevateDesign #quote #KitchenAid #interiordesigners
elevatedesigncollectiveWhat might happen to an interior space if the pieces normally seen as accents were actually used as statements? The ELEVATE Design Collective exists to prove this small change makes all the difference. #ElevateDesign #interiordesigners #homedecor #homeaccents
elevatedesigncollectiveSingle Malt was the color that helped bring out SoHo Loft to life. By incorporating it into each accent, the whole space managed to become one large statement piece. #ElevateDesign #SingleMalt #color #interriordesigners #designer #SoHo #NYC @schlagelocks @deltafaucet @hunterfanco @kitchenaidusa