Steady on.
Stable in an industry that’s anything but.
Prices climbing. Demands shifting. Regulations changing. In the world of trucking, nothing stays the same for long. So when it comes to their fleets, leaders want reliability—not the flashiest new thing on the market. Our challenge? Helping them embrace a new engine in uncertain times: the Cummins 2027 X15.
To do that, we positioned Cummins as a constant presence in a changing industry. Our animated campaign proves that while their tech is innovative, it’s also proven. As steady as the rising sun. And it comes from a company with a 25+ year track record. In other words, it’s the one thing fleet leaders can count on.
TV
:30
A Look Under The Hood
Sometimes, you just gotta see it for yourself. Which is why we built an interactive demo to show off the X15’s improvements and features.
OOH
Social
As the clouds of uncertainty gather on the horizon, rise above them with the power, efficiency and unflinching reliability of the most trusted engine in the industry.
As the clouds of uncertainty gather on the horizon, rise above them with the power, efficiency and unflinching reliability of the most trusted engine in the industry.