Nothing is new.
Everything is novel.

Campaign
/
The Roccesco Bath Collection

Combining eras. Remixing influences. Creating something new, yet old.

Brizo’s Roccesco Bath Collection is a visual mixtape. It draws inspiration from the past, reimagined through a current lens. So for our launch campaign, we celebrated the circular nature of design itself. The way everything comes back around, time after time, in endless new iterations.

We worked with Guasch Studio to create the colorful CGI world of the campaign. Its monochrome geometric backdrops channel the collection’s Italian modernist roots. Meanwhile, circular motifs nod to the theme of sampling and reinvention. And each of the hero videos loops back on itself, both highlighting and embodying the idea of an infinite loop.

Video

Print

Placeholder Image? Roccesco Red 8 375x10 875 Final
Placeholder Image? Roccesco Blue 8 375x10 875 Final

Custom Vinyl Pressing

Echoes and reverberations.

Vintage influences. Circular motifs. The campaign evokes the nostalgia of vintage vinyl records. We couldn’t not make one. So we celebrated the launch with a custom LP, featuring music from the era, mailed to key designers and influencers for added buzz.

Placeholder Image? Roccesco vinyl 1
Placeholder Image? Roccesco vinyl 2
Placeholder Image? Roccesco vinyl 3
Placeholder Image? Roccesco vinyl 4
Placeholder Image? Roccesco vinyl 5

Social