Great minds think unalike.
Brizo has never followed the crowd. Neither has Jason Wu.
Naturally, their latest collaboration doesn’t look like anything else on the market. The two have been working together since we introduced them in 2006. Their brands have grown up together. And in 2012, we helped them make headlines with a collaboration for the bath. Nearly a decade later, the time was ripe for a new release: the Jason Wu for Brizo Kitchen Collection.
As you’d expect, it’s unexpected. The showstopper is its Matte White finish—unorthodox, yet exquisitely simple. To capture the attention of high-end interior designers with the launch, we built a campaign that channels this audacious minimalism. With lush floral backdrops for contrast, the faucet stands out with striking clarity. It’s rare. It’s remarkable. It’s impossible to ignore. Because in a noisy world, simplicity speaks volumes.