P&G

This spot for Procter & Gamble captures the sense of sameness that can make the days blend together, and shows how P&G can help make one day a little different, and better, than the next.

Curator of many of the world’s best-loved brands, P&G has several products with something of a cult following. This cinema spot gives customers a way to find out more about these products, and discover what enthusiasts like about them—while also providing an entertaining, beautiful big-screen experience (people who have escaped to the movies aren’t looking for a traditional “ad”).