Cited by TiVo as one of America’s Top Five “least fast-forwarded brand campaigns” nationally, spots for Angie’s List always tell a story—and the truth, as usual, is better than anything you can make up.
Giving examples of customer reviews has two effects for Angie’s List: one is, the stories are engaging. Secondly, and more strategically, the stories illustrate the depth and richness that customer reviews on Angie’s List offer, as opposed to the haphazard reviews posted (and available for free) all over the web. To get homeowners to recognize the value of paying to see (and write) reviews in this anarchic world of online review-mania was vital to the success of Angie’s List. This year, they reported impressive growth for the 6th straight year.
